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Tasha and 2,400+ others bought it
4.8/5 (1,286 reviews)

Color Changing Foundation

$70$59BestsellerNew

Made for deep, tan & golden skin. No gray. No orange.

  • Adapts to your tone
  • No gray or orange cast
  • Creamy, not cakey
  • One pump, full face
Shipped today | Free shipping to US | Ships to US · $4.90

60-day money-back guarantee

Doesn't match your skin tone? Get your money back.*

How to apply
  1. 1Pump
  2. 2Dot
  3. 3Blend
Ingredients
[FULL INCI LIST — from the manufacturer]
Shipping
  • Ships within 24h
  • Delivered in 3–6 business days
  • Tracking link by email
Returns
  • 60-day money-back guarantee
  • Easy returns
  • Free shipping on 2 bottles

Her shade, finally.

Loved by 2,400+ women

4.8/5 from 1,286 reviews

Photo shared by Denise
Denise, 54★★★★★
VERIFIED PURCHASE

"I have deep skin and I've NEVER found a foundation that didn't turn gray on me. This one actually matched. My husband asked if I'd changed something — I just looked rested."

Photo shared by Carmen
Carmen, 49★★★★★
VERIFIED PURCHASE

"Every 'tan' shade I tried went orange by lunch. huemi stayed my color all day. One pump covers my whole face and it doesn't sit in my smile lines."

Photo shared by Aaliyah
Aaliyah, 46★★★★★
VERIFIED PURCHASE

"I'm mixed and always stuck between two shades. This blended right into my undertone. Light, creamy, and my dark spots are evened out without looking heavy."

Photo shared by Michelle
Michelle, 58★★★★★
VERIFIED PURCHASE

"At 58 I'd given up on foundation. This feels like skin, not a mask. I bought the 2-pack and gave one to my sister — she loves it too."

Real skin. Real results.

No gray. No orange. Just your tone.

Gray castTester 1 before huemi, bare skinOther brandsBefore
Melts inTester 1 after one pump of huemihuemiAfter
Orange castTester 2 before huemi, bare skinOther brandsBefore
Your toneTester 2 after one pump of huemihuemiAfter

Illustration — real photos coming

Still haven't found your shade?

Deep, tan or golden skin? You know the struggle.

Turns gray

Orange by noon

?

No shade for you

huemi: made for your skin.

Woman with tan skin holding huemi

Your tone, automatically

  • Evens out dark spots
  • Softer-looking fine lines
  • No gray, no orange

Women tried it. Here's what they said.

96%said it matched their skin tone
94%saw no gray or orange cast
91%would buy it again

*Self-reported results from a 4-week panel of 120 women.

Pump. Dot. Blend.

It adapts to your tone in seconds.

  1. huemi pump bottle: one pump is enough
    1One pump
  2. Woman with tan skin, dots of huemi on forehead, cheeks and chin
    2Dot it on
  3. Woman with golden skin blending huemi into her cheek
    3Blend it in

Made for women like you

One shade that adapts to every deep and tan skin tone.

Woman with deep skin wearing huemi
Deep & rich skinNo gray or ashy cast
Woman with golden skin wearing huemi
Golden skinA natural, healthy glow
Woman with tan skin wearing huemi
Tan & olive skinNo orange by noon

Why women switch

huemiRegular foundations
Made for deep & tan skin✓✕
No gray or ashy cast✓✕
Adapts to your skin tone✓✓

What's inside

Skin-loving, made for mature skin.

Clear water droplets: hyaluronic acid for hydration

Hyaluronic acid

Plump, hydrated skin

Golden vitamin E capsules and a drop of oil

Vitamin E

Nourishes mature skin

One neutral dot of foundation turning into deep, tan and golden swatches

Adaptive pigments

One shade, your tone

Questions? Answered.

Will it match my skin tone?
Made for golden, tan, deep and rich tones.
Will it look gray or ashy on my skin?
No. It's made for deep, tan and golden skin.
Will it turn orange during the day?
No. It stays true to your tone.
Is it good for mature skin?
Yes. Creamy, and it won't settle into fine lines.
How long does a bottle last?
About 6 to 8 weeks of daily use.
Can I cancel my order?
Yes, before it ships. Reply to your confirmation email.
What if it's not my match?
Try it 60 days. Not your match? Get your money back.
What's the Mystery Gift?
A surprise in every 2-bottle bundle. [DESCRIBE THE GIFT]
Up to 25% off + 4 free gifts

Finally, a foundation that matches your skin.

2 bottles for $59, or 3 for $79 with 4 free gifts. 60-day money-back guarantee.

Claim my offer
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